Ivan Novotny Design brings over 35 years of multidisciplinary experience to every project, transforming brands that connect, resonate, and inspire.
Monica Ellis is an independent Art Director and Designer with more than 15 years of experience. She works closely with brands like Rimowa, Nike, On Running, Moncler and more.
Ivan Novotny Design brings over 35 years of multidisciplinary experience to every project, transforming brands that connect, resonate, and inspire.
Ivan Novotny Design brings over 35 years of multidisciplinary experience to every project, transforming brands that connect, resonate, and inspire.
Strategy
Defining the strategic foundation of a brand through positioning, narrative, and structure to establish clarity and long-term value.
Branding
Architecting brand identity systems that balance strategy, aesthetics, and storytelling, creating visual narratives with a unified voice.
Design
Extending the identity into structured design systems across digital, print, and environmental touchpoints.
Photography
Original photography that captures authentic visual narratives for brands, environments, and events.
Ivan Novotny
AOCAD | RGD
Ivan Novotny
AOCAD | RGD
I was classically trained as a multidisciplinary designer at the Ontario College of Art and Design, and shaped by decades of agency experience working at a leading Canadian design firm—Taylor|Sprules Corporation. There, we refined the art of brand identity systems—fusing strategy, craftsmanship, design, and photography, to create visual narratives with a unified voice.
From global brands to emerging ventures, my work spans industries including food & beverage, technology, military defence, government, and motorsport. Today, as the founder of Ivan Novotny Design, I collaborate closely with clients, uncovering the essence of their brand, defining what sets them apart, and translating it into design that forms a lasting emotional connection with their audience.
“It is at the intersection of clarity and imagination that true innovation is revealed.”
Thoughtful, strategic, grounded in craft, and driven by deep curiosity, my work is designed to move people. Staying true to the design process is essential to creating great work, as is the instinct to be bold and unconventional—to paint outside the lines. It is at the intersection of clarity and imagination that true innovation is revealed.
Thoughtful, strategic, grounded in craft, and driven by deep curiosity, my work is designed to move people. Staying true to the design process is essential to creating great work, as is the instinct to be bold and unconventional—to paint outside the lines. It is at the intersection of clarity and imagination that true innovation is revealed.
Ivan Novotny
AOCAD | RGD
I was classically trained as a multidisciplinary designer at the Ontario College of Art and Design, and shaped by decades of agency experience working at a leading Canadian design firm—Taylor|Sprules Corporation. There, we refined the art of brand identity systems—fusing strategy, craftsmanship, design, and photography, to create visual narratives with a unified voice.
From global brands to emerging ventures, my work spans industries including food & beverage, technology, military defence, government, and motorsport. Today, as the founder of Ivan Novotny Design, I collaborate closely with clients, uncovering the essence of their brand, defining what sets them apart, and translating it into design that forms a lasting emotional connection with their audience.
“It is at the intersection of clarity and imagination that true innovation is revealed.”
Thoughtful, strategic, grounded in craft, and driven by deep curiosity, my work is designed to move people. Staying true to the design process is essential to creating great work, as is the instinct to be bold and unconventional—to paint outside the lines. It is at the intersection of clarity and imagination that true innovation is revealed.
Thoughtful, strategic, grounded in craft, and driven by deep curiosity, my work is designed to move people. Staying true to the design process is essential to creating great work, as is the instinct to be bold and unconventional—to paint outside the lines. It is at the intersection of clarity and imagination that true innovation is revealed.
