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CTMP
CTMP
Client
Client
Canadian Tire Motorsport Park
Canadian Tire Motorsport Park
Project
Project
Brand Identity
Brand Identity
Brand Identity
,
,
Art Direction
Art Direction
CASE STUDY
CASE STUDY
10
10
About
About
Canadian Tire Motorsport Park (CTMP) in Bowmanville, Ontario is one of North America’s most historic road racing venues and a cornerstone of Canadian motorsport. Originally opened as Mosport Park in 1961, the circuit hosted the first Formula 1 Grand Prix of Canada in 1967, bringing the pinnacle of global motorsport to Canada and establishing its international reputation. Today, under the CTMP name, the facility continues this legacy, hosting world-class competition amid its iconic, forested parkland setting. CTMP underwent a full rebrand that integrated the title sponsor’s identity, honoured the circuit’s storied heritage, and captured the high-energy spirit of modern motorsport. The outcome is a cohesive brand system that aligns all corporate and fan-facing touchpoints, delivering a unified brand experience across the logo, graphic assets, photography, event branding, merchandise, advertising, social media, and on-site signage.
Canadian Tire Motorsport Park (CTMP) in Bowmanville, Ontario is one of North America’s most historic road racing venues and a cornerstone of Canadian motorsport. Originally opened as Mosport Park in 1961, the circuit hosted the first Formula 1 Grand Prix of Canada in 1967, bringing the pinnacle of global motorsport to Canada and establishing its international reputation. Today, under the CTMP name, the facility continues this legacy, hosting world-class competition amid its iconic, forested parkland setting. CTMP underwent a full rebrand that integrated the title sponsor’s identity, honoured the circuit’s storied heritage, and captured the high-energy spirit of modern motorsport. The outcome is a cohesive brand system that aligns all corporate and fan-facing touchpoints, delivering a unified brand experience across the logo, graphic assets, photography, event branding, merchandise, advertising, social media, and on-site signage.
Quote
“My first visit to CTMP was in 1973 for the Formula 1 Grand Prix of Canada, and that lifelong connection to the circuit was foundational to the success of the rebrand. Working closely with the ownership team, my understanding of the track’s history and my passion for motorsport provided critical insight in developing the new brand and elevating how we engage with fans, partners, and sponsors.”
Ivan Novotny, AOCAD | RGD
Quote
“My first visit to CTMP was in 1973 for the Formula 1 Grand Prix of Canada, and that lifelong connection to the circuit was foundational to the success of the rebrand. Working closely with the ownership team, my understanding of the track’s history and my passion for motorsport provided critical insight in developing the new brand and elevating how we engage with fans, partners, and sponsors.”
Ivan Novotny, AOCAD | RGD
