“Working with Ivan was instrumental in bringing Racing Prodigy to life. I really valued Ivan’s approach, which started with a deep understanding of Racing Prodigy’s long-term vision. He was intentional about designing a brand identity that would remain modern and relevant, to stand the test of time. Using advanced sim racing technology and emerging tools, he visualized our brand identity in the digital realm, developing a suite of branded assets, including custom race car liveries, and building a virtual world that mirrors real-world application. Every element of the Racing Prodigy identity was carefully curated, leveraging custom illustration, iconography, and sim-based visualization to form a cohesive, tech-forward graphic language. Ivan didn’t just design our brand. He engineered a high-performance system built to operate seamlessly across both digital and physical environments.”