Heritage Cellars is a boutique Ontario-based wine and spirits importer and wholesaler built on values of quality, tradition, and legacy. The brand approaches wine and spirits not as commodities, but as cultural expressions, where every bottle has a story shaped by its region, its people, and its craft. A new logo was designed to translate this philosophy into a clear and differentiated market position. At the centre sits a refined ligature monogram, merging the H and C from the company name to form the silhouette of a chalice, framed within the geometry of a cask, a timeless emblem of provenance and artistry. The broader identity system and supporting brand applications were developed to demonstrate a cohesive rollout, drawing from traditional artisan cues and motifs and expressed through a modern design aesthetic that establishes a distinct and confident brand personality.