The Canadian Karting Championship (CKC) is Canada’s national karting title event — a premier, multi-day competition where the country’s top drivers compete for national honours. The championship plays a critical role in the development pathway for Canadian talent, serving as a gateway to international opportunities in karting and the transition into cars. The CKC identity was designed with both impact and flexibility in its DNA. The system is anchored by a custom typeface, inspired by the geometry and flow of racetrack design, expressing speed, precision, and motion. The logo system was developed as a responsive identity, ranging from a full version featuring a bespoke kart racer illustration to a streamlined shield for smaller applications. Built-in adaptability allows the mark to evolve year after year, seamlessly integrating sponsor logos and annual event dates.