08
08
CTMP Events
CTMP Events
Client
Client
Canadian Tire Motorsport Park
Canadian Tire Motorsport Park
Project
Project
Event Branding
Event Branding
Event Branding
,
,
Art Direction
Art Direction
CASE STUDY
CASE STUDY
08
08
About
About
The Chevrolet Grand Prix event branding campaign was developed to elevate Canada’s premier sports car racing showcase at Canadian Tire Motorsport Park, while reinforcing Chevrolet’s role as title sponsor. The objective was to create a cohesive, responsive event identity that delivered clarity at scale and forged a visceral connection with audiences. The design system was led by bold event title graphics, supported by emotive imagery capturing the colour, energy, and atmosphere of race weekend. Built to perform seamlessly across billboards, digital and print media, and high-visibility placements such as the regional public transit station, each execution was carefully considered to ensure consistency, legibility, and strong brand presence across all formats and aspect ratios.
The Chevrolet Grand Prix event branding campaign was developed to elevate Canada’s premier sports car racing showcase at Canadian Tire Motorsport Park, while reinforcing Chevrolet’s role as title sponsor. The objective was to create a cohesive, responsive event identity that delivered clarity at scale and forged a visceral connection with audiences. The design system was led by bold event title graphics, supported by emotive imagery capturing the colour, energy, and atmosphere of race weekend. Built to perform seamlessly across billboards, digital and print media, and high-visibility placements such as the regional public transit station, each execution was carefully considered to ensure consistency, legibility, and strong brand presence across all formats and aspect ratios.
Quote
“This event brand was driven by strategic intent. The objective was to align with the CTMP master brand while creating a distinct Major Event identity anchored in the differentiating idea of ‘Racing in the Park’, positioning the Chevrolet Grand Prix as a world-class motorsport experience that includes camping and weekend family fun set within a forested park landscape. By combining clear messaging, cohesive storytelling, and a consistent system across every touchpoint, the campaign was designed to boost awareness, deepen emotional engagement, and strengthen the partnership with Chevrolet, elevating how fans, partners, and sponsors experience the event as a whole.”
Ivan Novotny, AOCAD | RGD
Quote
“This event brand was driven by strategic intent. The objective was to align with the CTMP master brand while creating a distinct Major Event identity anchored in the differentiating idea of ‘Racing in the Park’, positioning the Chevrolet Grand Prix as a world-class motorsport experience that includes camping and weekend family fun set within a forested park landscape. By combining clear messaging, cohesive storytelling, and a consistent system across every touchpoint, the campaign was designed to boost awareness, deepen emotional engagement, and strengthen the partnership with Chevrolet, elevating how fans, partners, and sponsors experience the event as a whole.”
Ivan Novotny, AOCAD | RGD
